Customer Relationship Management Failures

A large percentage of failures have been reported in Customer Relationship Management (CRM). For example, according to Zdnetindia.com/news, the founder and CEO of Customer.com estimated that 42 percent of the top 125 CRM sites experienced failures. Numerous failures are also reported by thinkanalytics.com, cio.com, CRM-forum.com, and many more. However, according to itgreycell.com, CRM failures are declining, from a failure rate of up to 80 percent in 1998 to about 50 percent in 2000.

Source: http://EzineArticles.com/6801364

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